CREATIVE MARCOMMS, design + SUCCESS LEADERSHIP
design + marketing portfolio
Oversaw marketing, communications, and public relations outreach for the Nation Archives Foundation Records of Achievement Award Gala honoring David Grann, Martin Scorsese, and Lily Gladstone for their work on Killers of the Flower Moon.
A major public outreach and fundraising campaign, One Nation, Many Stories, was a key initiative for the National Archives Foundation to raise awareness of the many untold national treasures available in the National Archives collection.
Recruited target audience of younger and more diverse members to lead the next generation of PEs to lay the groundwork for the future of the National Society of Professional Engineers through new website, inbound marketing campaigns, social media tactics, and multimedia.
Led branding, website content, and marketing effort for world’s leading ear, nose, and throat organization.
Created identity and led marketing campaign for launch of the only clinical data registry for ear, nose, and throat physicians.
Oversaw design and marketing for 125th anniversary for the world’s preeminent ear, nose, and throat physician’s organization.
Led creation, design and marketing efforts for new patient-centered website for ENT patients and caregivers.
VIDEO PRODUCTION
EXPERIENCE
director, marketing and communications
National Archives Foundation
June 2024 - February 2025
Led Marketing and Communications teams for stategic efficiency across all channels including oversight on all email communications, social media strategy and implemention, public relations efforts, and partnerships growth opportunities.
Coordinated all website design, administration, content creation, search engine optimization, hosting and maintenance.
Led new website creation for multiple projects including primary website nspe.org.
Oversaw branding and messaging for organization including all efforts relating to the 250th anniversary of the signing of the Declaration of Independence.
Chaired the Destination DC Public Relations and Marketing Committee for Declaration 250 campaign.
Led design project for the America’s 100 Docs website project to promote Declaration 250.
VICE PRESIDENT, COMMUNICATIONS AND MARKETING
National Society of Professional Engineers
February 2022 - February 2024
Led Communications and Marketing teams for cohesive messaging delivery and branding across all outward facing platforms.
Editor of PE magazine, leading a complete redesign of the publication.
Oversaw website production for all online presences including the redesign of nspe.org.
Implemented advanced marketing analytics and artificial intelligence platforms to deliver custom content to various constituencies to maximize impact.
Led onboarding of HubSpot inbound marketing platform.
Director, Creative Services & Digital Communications
American Academy of Otolaryngology–Head and Neck Surgery
February 2010 - October 2021
Created and led full in-house marketing and design team including graphic design, strategic messaging, videography, animation, podcasting, and digital analytics capabilities.
Oversaw design and content for www.entnet.org, including two full redesigns (Drupal and Wordpress).
Oversaw creation of patient-focused website www.enthealth.org.
Led marketing efforts for all initiatives including membership recruitment, event registration, education, advocacy, and practice management.
Led the design and marketing rollout of the Reg-ent clinical data registry.
Created video portfolio for organization reaching out to both medical community and patient audiences.
Created award-winning podcast platform frequENTcy, that provides timely information and content to otolaryngology community.
Created award-winning personalized member email newsletter which features customized content.
Oversaw email program for organization, using multiple platforms for targeted connections to maximize open, click, and conversion rates.
Oversaw creation and management of online member community featuring over 100 individual groups for engagement.
Produced Opening Ceremony event each year at the Annual Meeting which featured multiple videos, keynote speakers, leadership speeches, and award presentations.
MULTIMEDIA CONSULTANT
The Creative Group
October 2006 - February 2011
Web, video, and print design consultant for clients in the health care,government, legal, and hospitality industries. Clients included U.S. Postal Service, Luis Pons Design Labs, Arnold & Porter Kaye Scholer LLP, and others.
supervisor, new media design
Mission Square
October 1997 - September 2006
Led design department in financial services industry including print, web, video, animation, email and marketing projects.
marketing specialist
Lari Software
January 1996 - October 1997
Marketed Apple Computer-based Lightning Draw GX (vector graphics and animation creation tool) and Electrifier (web plug-in precursor to Flash) to global graphics community.
Served as press contact and demoed software in industry events on behalf of Apple Computer to promote the Macintosh Operating System.
EDUCATION
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
MAJOR: School of Journalism and Mass Communication
(Advertising Concentration)
MINOR: Radio, Television, and Motion Picture
1988-1993
MORE
GEORGE WASHINGTON University SCHOOL OF BUSINESS
Digital Marketing Advisory Council
Current
MIT SLOAN SCHOOL OF MANAGEMENT
Digital Marketing Analytics Certification
2020
AWARDS
2021 APEX GRAND AWARD - ELECTRONIC MEDIA
AAO-HNS COVID-19 Podcast Series
2021 APEX AWARD - CAMPAIGNS, PROGRAMS & PLANS -MARKETING & PUBLIC RELATIONS
International Recruitment Campaign
2020 APEX AWARD - ELECTRONIC MEDIA - VIDEO MEDIA
AAO-HNS: Where Experts and Science Converge
2018 ASSOCIATION MEDIA & PUBLISHING EXCEL AWARD - DIGITAL MEDIA
AAO-HNSF Annual Meeting & OTO Experience Mobile App
2018 APEX AWARD - ELECTRONIC ANNUAL REPORT
2018 APEX AWARD - ELECTRONIC NEWSLETTERS
OTO News
2018 ASAE GOLD CIRCLE AWARD - BEST eNEWSLETTER
OTO News
2018 DCA LIVE ASSOCIATION INNOVATOR
2016 TRADE SHOW EXECUTIVE MAGAZINE - BEST MOBILE APP
AAO-HNSF Annual Meeting & OTO Experience Mobile App
2013 ASSOCIATION MEDIA & PUBLISHING EXCEL AWARD - MEDIA INNOVATIONS, MOBILE APP
AAO-HNSF Annual Meeting & OTO Experience Mobile App
2012 ASAE GOLD CIRCLE AWARD - MEMBER RETENTION CAMPAIGN
VOLUNTEER
President, Board of Directors
Dawsons Corner Home Owners Association
September 2018 - Present
Board of Directors - Communications Chair
Cavalry Baseball
April 2022 - June 205
Committee Chair
Destination DC - Declaration 250
June 2024 - February 2025