CREATIVE COMMUNICATIONS, design, DIGITAL marketing, UX + SEO LEADERSHIP
design + marketing portfolio
Led branding, website content, and marketing effort for world’s leading ear, nose, and throat organization.
Created identity and led marketing campaign for launch of the only clinical data registry for ear, nose, and throat physicians.
Oversaw design and marketing for sentinal annual event for ear, nose, and throat physicians.
Led creation, design and marketing efforts for patient-centered website.
VIDEO PRODUCTION
EXPERIENCE
director, communications and marketing
National Archives Foundation
June 2024 - February 2025
Led Marketing and Communications teams for stategic efficiency across all channels.
Coordinated all website administration, content creation, hosting and maintenance.
Led new website creation for multiple projects
Oversaw branding and messaging for organization including all efforts relating to the 250th anniversary of the signing of the Declaration of Independence.
VICE PRESIDENT, COMMUNICATIONS AND MARKETING
National Society of Professional Engineers
February 2022 - February 2024
Led Communications and Marketing teams for cohesive messaging delivery and branding across all outward facing platforms.
Editor of PE magazine, leading a complete redesign of the publication.
Oversaw website production for all online presences.
Implemented advanced marketing analytics and artificial intelligence platforms to deliver custom content to various constituencies to maximize impact.
Director, Creative Services & Digital Communications
American Academy of Otolaryngology–Head and Neck Surgery
February 2010 - October 2021
Created and led full in-house marketing and design team including graphic design, strategic messaging, videography, animation, podcasting, and digital analytics capabilities.
Oversaw design and content for www.entnet.org, including two full redesigns (Drupal and Wordpress).
Oversaw creation of patient-focused website www.enthealth.org.
Led marketing efforts for all initiatives including membership recruitment, event registration, education, advocacy, and practice management.
Led the design and marketing rollout of the Reg-ent clinical data registry.
Created video portfolio for organization reaching out to both medical community and patient audiences.
Created award-winning podcast platform frequENTcy, that provides timely information and content to otolaryngology community.
Created award-winning personalized member email newsletter which features customized content.
Oversaw email program for organization, using multiple platforms for targeted connections to maximize open, click, and conversion rates.
Oversaw creation and management of online member community featuring over 100 individual groups for engagement.
Produced Opening Ceremony event each year at the Annual Meeting which featured multiple videos, keynote speakers, leadership speeches, and award presentations.
MULTIMEDIA CONSULTANT
The Creative Group
October 2006 - February 2011
Web, video, and print design consultant for clients in the health care,government, legal, and hospitality industries. Clients included U.S. Postal Service, Luis Pons Design Labs, Arnold & Porter Kaye Scholer LLP, and others.
supervisor, new media design
Mission Square
October 1997 - September 2006
Led design department in financial services industry including print, web, video, animation, email and marketing projects.
marketing specialist
Lari Software
January 1996 - October 1997
Marketed Apple Computer-based Lightning Draw GX (vector graphics and animation creation tool) and Electrifier (web plug-in precursor to Flash) to global graphics community.
Served as press contact and demoed software in industry events on behalf of Apple Computer to promote the Macintosh Operating System.
EDUCATION
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
MAJOR: School of Journalism and Mass Communication
(Advertising Concentration)
MINOR: Radio, Television, and Motion Picture
1988-1993
MORE
GEORGE WASHINGTON University SCHOOL OF BUSINESS
Digital Marketing Advisory Council
Current
MIT SLOAN SCHOOL OF MANAGEMENT
Digital Marketing Analytics
2020
AWARDS
2021 APEX GRAND AWARD - ELECTRONIC MEDIA
AAO-HNS COVID-19 Podcast Series
2021 APEX AWARD - CAMPAIGNS, PROGRAMS & PLANS -MARKETING & PUBLIC RELATIONS
International Recruitment Campaign
2020 APEX AWARD - ELECTRONIC MEDIA - VIDEO MEDIA
AAO-HNS: Where Experts and Science Converge
2018 ASSOCIATION MEDIA & PUBLISHING EXCEL AWARD - DIGITAL MEDIA
AAO-HNSF Annual Meeting & OTO Experience Mobile App
2018 APEX AWARD - ELECTRONIC ANNUAL REPORT
2018 APEX AWARD - ELECTRONIC NEWSLETTERS
OTO News
2018 ASAE GOLD CIRCLE AWARD - BEST eNEWSLETTER
OTO News
2018 DCA LIVE ASSOCIATION INNOVATOR
2016 TRADE SHOW EXECUTIVE MAGAZINE - BEST MOBILE APP
AAO-HNSF Annual Meeting & OTO Experience Mobile App
2013 ASSOCIATION MEDIA & PUBLISHING EXCEL AWARD - MEDIA INNOVATIONS, MOBILE APP
AAO-HNSF Annual Meeting & OTO Experience Mobile App
2012 ASAE GOLD CIRCLE AWARD - MEMBER RETENTION CAMPAIGN